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EXECUTIVE SUMMARY
What Can Manufacturers Learn from the Gaming Industry
Labor Overruns are Costly: Understanding Labor is the Key to Estimating Accuracy
KEY TAKEAWAYS
- The current global situation presents manufacturing companies with challenges and opportunities.
- Gaming methodologies, concepts, and technologies demonstrate how far computers can go.
- The similarity of needs between the gaming and manufacturing industries offers potential for connection.
- The gaming approach can resolve challenges and present opportunities.
- The manufacturing industry must prepare its people.
- Adapting the gaming industry’s philosophy and approach is beneficial to small and midsize manufacturers.
- Adopting Industry 4.0 technologies is a journey.
The manufacturing sector is facing increasing competition and uncertainty, prompting manufacturers to seek an edge by identifying digital opportunities, innovative technologies, and creative techniques.
Recognizing the clear alignment and cutting-edge approaches conceived and employed by the gaming industry, manufacturers are looking to incorporate gaming techniques into manufacturing operations. Lessons from gaming that can be applied in manufacturing include using technology to enable greater collaboration, along with visualization, AI, data analytics, augmented reality (AR) and virtual reality (VR) for training, and use of prototypes, simulation, and testing.
On this page, we've summarized the webinar, given you access to the webinar recording , and prepared a downloadable PDF of the summary.
On this page, we've summarized the webinar, given you access to the webinar recording , and prepared a downloadable PDF of the summary.
Speakers
Context
A panel of manufacturing, gaming, and digital transformation experts discussed lessons to be learned from the gaming sector that can boost digital transformation efforts in the manufacturing industry.
What Can Manufacturers Learn from the Gaming Industry Webinar
With so much uncertainty and competition in the sector today, manufacturers need to look outside their industries to find new inspiration for innovation, for digital opportunities, and for creative new approaches and techniques that can give them an edge.
Download Summary PDFKey Takeaways
The current global situation presents manufacturing companies with a number of challenges and opportunities related to digital opportunities and innovations that offer a competitive edge.
In a business environment that is changing much faster than it was 10 years ago, manufacturers have been forced to consider more effective and efficient ways to react quickly to the many and varied needs of the market. The pandemic added an additional wrinkle by posing collaboration challenges for a global business operating in a virtual world. As a result, manufacturers have begun looking outside their industries to find novel approaches.
Demonstrated by the success of multi-player games like “Fortnite,” the gaming industry’s powerful collaboration technologies, simulation and augmented reality systems, universal data synthesis, and artificial intelligence are a league above in the implementation of systems that are critical for the manufacturing sector as well. Smart manufacturing and digital transformation have become must-haves for global business.
Demonstrated by the success of multi-player games like “Fortnite,” the gaming industry’s powerful collaboration technologies, simulation and augmented reality systems, universal data synthesis, and artificial intelligence are a league above in the implementation of systems that are critical for the manufacturing sector as well. Smart manufacturing and digital transformation have become must-haves for global business.
In a business environment that is changing much faster than it was 10 years ago, manufacturers have been forced to consider more effective and efficient ways to react quickly to the many and varied needs of the market. The pandemic added an additional wrinkle by posing collaboration challenges for a global business operating in a virtual world. As a result, manufacturers have begun looking outside their industries to find novel approaches.
Demonstrated by the success of multi-player games like “Fortnite,” the gaming industry’s powerful collaboration technologies, simulation and augmented reality systems, universal data synthesis, and artificial intelligence are a league above in the implementation of systems that are critical for the manufacturing sector as well. Smart manufacturing and digital transformation have become must-haves for global business.
Demonstrated by the success of multi-player games like “Fortnite,” the gaming industry’s powerful collaboration technologies, simulation and augmented reality systems, universal data synthesis, and artificial intelligence are a league above in the implementation of systems that are critical for the manufacturing sector as well. Smart manufacturing and digital transformation have become must-haves for global business.
The current global situation presents manufacturing companies with a number of challenges and opportunities related to digital opportunities and innovations that offer a competitive edge.
In a business environment that is changing much faster than it was 10 years ago, manufacturers have been forced to consider more effective and efficient ways to react quickly to the many and varied needs of the market. The pandemic added an additional wrinkle by posing collaboration challenges for a global business operating in a virtual world. As a result, manufacturers have begun looking outside their industries to find novel approaches.
Demonstrated by the success of multi-player games like “Fortnite,” the gaming industry’s powerful collaboration technologies, simulation and augmented reality systems, universal data synthesis, and artificial intelligence are a league above in the implementation of systems that are critical for the manufacturing sector as well. Smart manufacturing and digital transformation have become must-haves for global business.
Demonstrated by the success of multi-player games like “Fortnite,” the gaming industry’s powerful collaboration technologies, simulation and augmented reality systems, universal data synthesis, and artificial intelligence are a league above in the implementation of systems that are critical for the manufacturing sector as well. Smart manufacturing and digital transformation have become must-haves for global business.
In a business environment that is changing much faster than it was 10 years ago, manufacturers have been forced to consider more effective and efficient ways to react quickly to the many and varied needs of the market. The pandemic added an additional wrinkle by posing collaboration challenges for a global business operating in a virtual world. As a result, manufacturers have begun looking outside their industries to find novel approaches.
Demonstrated by the success of multi-player games like “Fortnite,” the gaming industry’s powerful collaboration technologies, simulation and augmented reality systems, universal data synthesis, and artificial intelligence are a league above in the implementation of systems that are critical for the manufacturing sector as well. Smart manufacturing and digital transformation have become must-haves for global business.
Demonstrated by the success of multi-player games like “Fortnite,” the gaming industry’s powerful collaboration technologies, simulation and augmented reality systems, universal data synthesis, and artificial intelligence are a league above in the implementation of systems that are critical for the manufacturing sector as well. Smart manufacturing and digital transformation have become must-haves for global business.
From your perspective at BMW, can you describe the current global situation for manufacturing companies for us? What challenges and opportunities are you seeing and experiencing out there?
From your perspective at BMW, can you describe the current global situation for manufacturing companies for us? What challenges and opportunities are you seeing and experiencing out there?
< Listen to Christine Baumer’s Response
From your perspective at BMW, can you describe the current global situation for manufacturing companies for us? What challenges and opportunities are you seeing and experiencing out there?
From your perspective at BMW, can you describe the current global situation for manufacturing companies for us? What challenges and opportunities are you seeing and experiencing out there?
Listen to Christine Baumer’s Response
Gaming methodologies, technologies, and concepts demonstrate how far computers can go, serving as a driving factor for visual quality and capabilities.
With war games, training games, mobile games, and triple A games, the gaming industry is segmented and nuanced; a challenge is to identify and isolate key systems that will work well in specific manufacturing sectors. The gaming industry has found ways to help players interact and collaborate to be successful in the game, including clear and thorough tutorials that bring players into the environment with ease and teach them how to move and behave within the game. Technology such as augmented reality (AR) and virtual reality (VR) creates a user experience that mirrors the real world.
With war games, training games, mobile games, and triple A games, the gaming industry is segmented and nuanced; a challenge is to identify and isolate key systems that will work well in specific manufacturing sectors. The gaming industry has found ways to help players interact and collaborate to be successful in the game, including clear and thorough tutorials that bring players into the environment with ease and teach them how to move and behave within the game. Technology such as augmented reality (AR) and virtual reality (VR) creates a user experience that mirrors the real world.
Gaming methodologies, technologies, and concepts demonstrate how far computers can go, serving as a driving factor for visual quality and capabilities.
With war games, training games, mobile games, and triple A games, the gaming industry is segmented and nuanced; a challenge is to identify and isolate key systems that will work well in specific manufacturing sectors. The gaming industry has found ways to help players interact and collaborate to be successful in the game, including clear and thorough tutorials that bring players into the environment with ease and teach them how to move and behave within the game. Technology such as augmented reality (AR) and virtual reality (VR) creates a user experience that mirrors the real world.
With war games, training games, mobile games, and triple A games, the gaming industry is segmented and nuanced; a challenge is to identify and isolate key systems that will work well in specific manufacturing sectors. The gaming industry has found ways to help players interact and collaborate to be successful in the game, including clear and thorough tutorials that bring players into the environment with ease and teach them how to move and behave within the game. Technology such as augmented reality (AR) and virtual reality (VR) creates a user experience that mirrors the real world.
What can the gaming industry offer to the manufacturing industry?
< Heiko Wenczel’s Response
What can the gaming industry offer to the manufacturing industry?
Listen to Heiko Wenczel’s Response
The similarity of needs between the gaming and manufacturing industries offers potential for connecting these otherwise disparate sectors.
There are a number of technologies that enable the gaming and manufacturing sectors to learn from each other. For example, these days when a new game is launched online, there is not a fleet of servers in a basement somewhere. Instead, it is something running on a cloud environment like Amazon Web Services (AWS) with auto-scaling capabilities. This means that, if there are suddenly a million users, there is no need to order more servers. The back end automatically populates and provides more storage and horsepower, so the game continues to feel smooth and seamless, rather than block new entrants into the game.
That same concept is relevant for the manufacturing industry. Historically, many manufacturers have been designing on a homegrown, on-premise system that often only allows a limited number of users at one time. Learning from gaming could result in movement away from on-premise systems into a fully scalable cloud-based environment that allows more users and a more seamless experience. Other relevant ideas from gaming that can be applied in manufacturing include multi-party collaboration and navigation toward a collective goal. In manufacturing, technologies can be adapted to train the workforce of the future and to improve how workers interact with each other.
It is also important to consider other nuances and distinctions between gaming and manufacturing that can enhance user experience. Building continuity from product design to the customer experience and back again is a new way to look at the market.
What challenges does connecting the gaming and manufacturing industries resolve and what opportunities does it present?
< Listen to Douglas Bellin’s Response
What challenges does connecting the gaming and manufacturing industries resolve and what opportunities does it present?
Listen to Douglas Bellin’s Response
The gaming approach can resolve challenges for manufacturers and presents opportunities to increase quality, uptime, and efficiency.
As is the case in gaming, the ability to prototype tests for proof of concepts in a safe, virtual environment that you can build is a key opportunity for manufacturers.
Creating virtual environments allows manufacturers to develop products efficiently and work out quality issues without having to develop real-world models, saving time and money. Virtual environments are also perfect for training employees to perform dangerous jobs or work with dangerous equipment.
Creating virtual environments allows manufacturers to develop products efficiently and work out quality issues without having to develop real-world models, saving time and money. Virtual environments are also perfect for training employees to perform dangerous jobs or work with dangerous equipment.
Simulations are also helpful in addressing potential scenarios that would take significantly more time to encounter in the real world. For example, dealing with the many issues that could arise for an autonomous vehicle would require millions of miles of travel to experience the infinite scenarios that could occur. Simulation allows manufacturers to artificially create a multitude of scenarios and adjust vehicle design accordingly. The same approach allows manufacturers to offer a virtual journey that helps customers experience products prior to purchase, potentially reducing post-purchase complaints, returns, and disappointments.
What challenges does connecting the gaming and manufacturing industries resolve and what opportunities does it present?
< Listen to Melanie Schoebel’s Response
What challenges does connecting the gaming and manufacturing industries resolve and what opportunities does it present?
Listen to Melanie Schoebel’s Response
Take the Next Step Towards Your Digital Factory
This guide explains the concept of a digital factory, the problems they can help to solve, and how to leverage NavVis technology and solutions in digitalizing your factory.
Download the GuideIn incorporating these innovative approaches and technologies, the manufacturing industry must prepare its people.
Adapting the gaming approach to manufacturing requires a significant amount of change for workers on the floor and in labs. Factory workers and industrial designers must be prepared for virtually supported production processes and augmented reality solutions. Bringing these issues to planners, developers, and workers is a useful start.
Helping employees understand how it makes their lives easier is another way to bring them on board with the new technology. For example, new technologies can allow for greater creativity by not prematurely confining employee ideas to available budget. There is less concern about investing in fleshing out new products when the models are built virtually. This unleashes innovation and allows companies to test out innovative ideas without worrying about expensive failures and significant upfront costs.
Helping employees understand how it makes their lives easier is another way to bring them on board with the new technology. For example, new technologies can allow for greater creativity by not prematurely confining employee ideas to available budget. There is less concern about investing in fleshing out new products when the models are built virtually. This unleashes innovation and allows companies to test out innovative ideas without worrying about expensive failures and significant upfront costs.
Adapting the gaming approach to manufacturing requires a significant amount of change for workers on the floor and in labs. Factory workers and industrial designers must be prepared for virtually supported production processes and augmented reality solutions. Bringing these issues to planners, developers, and workers is a useful start.
Helping employees understand how it makes their lives easier is another way to bring them on board with the new technology. For example, new technologies can allow for greater creativity by not prematurely confining employee ideas to available budget. There is less concern about investing in fleshing out new products when the models are built virtually. This unleashes innovation and allows companies to test out innovative ideas without worrying about expensive failures and significant upfront costs.
Helping employees understand how it makes their lives easier is another way to bring them on board with the new technology. For example, new technologies can allow for greater creativity by not prematurely confining employee ideas to available budget. There is less concern about investing in fleshing out new products when the models are built virtually. This unleashes innovation and allows companies to test out innovative ideas without worrying about expensive failures and significant upfront costs.
In incorporating these innovative approaches and technologies, the manufacturing industry must prepare its people.
Adapting the gaming approach to manufacturing requires a significant amount of change for workers on the floor and in labs. Factory workers and industrial designers must be prepared for virtually supported production processes and augmented reality solutions. Bringing these issues to planners, developers, and workers is a useful start.
Helping employees understand how it makes their lives easier is another way to bring them on board with the new technology. For example, new technologies can allow for greater creativity by not prematurely confining employee ideas to available budget. There is less concern about investing in fleshing out new products when the models are built virtually. This unleashes innovation and allows companies to test out innovative ideas without worrying about expensive failures and significant upfront costs.
Helping employees understand how it makes their lives easier is another way to bring them on board with the new technology. For example, new technologies can allow for greater creativity by not prematurely confining employee ideas to available budget. There is less concern about investing in fleshing out new products when the models are built virtually. This unleashes innovation and allows companies to test out innovative ideas without worrying about expensive failures and significant upfront costs.
Adapting the gaming approach to manufacturing requires a significant amount of change for workers on the floor and in labs. Factory workers and industrial designers must be prepared for virtually supported production processes and augmented reality solutions. Bringing these issues to planners, developers, and workers is a useful start.
Helping employees understand how it makes their lives easier is another way to bring them on board with the new technology. For example, new technologies can allow for greater creativity by not prematurely confining employee ideas to available budget. There is less concern about investing in fleshing out new products when the models are built virtually. This unleashes innovation and allows companies to test out innovative ideas without worrying about expensive failures and significant upfront costs.
Helping employees understand how it makes their lives easier is another way to bring them on board with the new technology. For example, new technologies can allow for greater creativity by not prematurely confining employee ideas to available budget. There is less concern about investing in fleshing out new products when the models are built virtually. This unleashes innovation and allows companies to test out innovative ideas without worrying about expensive failures and significant upfront costs.
Adopting Industry 4.0 technologies is a journey.
When businesses decide to implement innovative technologies, they must keep in mind the following to ensure a smooth deployment:
Communication
Inspiring and educating make a difference in how the technology is adopted by all concerned.
Prioritization
Categorizing what needs to be done and starting with easy wins and minimal risk is an effective way to get engaged with the process. Advice to keep in mind: crawl and walk before you run.
Resources
Take advantage of and learn from the diverse players in the industry who can provide the right guidance. Think about how best practices can be put in place.
Targeting
Identify the specific issues to be resolved and make sure to see them through to fruition. Otherwise, there is a risk that it will simply be a novelty that does not provide additional value.
Adapting the gaming industry’s philosophy and approach is also beneficial to small and mid-size manufacturers.
In many ways, small and mid-market businesses have an even greater immediate benefit from gaming technology. One benefit is that when small suppliers present and pitch to large manufacturers, they can present information in a virtual environment that mirrors the kind of factory floor to which large manufacturers are most accustomed. Smaller businesses can use AR and VR technology to enhance their RFP scenarios, placing them in a more positive light and using virtual representation to increase the perception of suitability and capacity. This helps level the playing field between the smaller and larger players. Small companies can also benefit from the cost effectiveness of training employees in virtual, large factory environments.
In many ways, small and mid-market businesses have an even greater immediate benefit from gaming technology. One benefit is that when small suppliers present and pitch to large manufacturers, they can present information in a virtual environment that mirrors the kind of factory floor to which large manufacturers are most accustomed. Smaller businesses can use AR and VR technology to enhance their RFP scenarios, placing them in a more positive light and using virtual representation to increase the perception of suitability and capacity. This helps level the playing field between the smaller and larger players. Small companies can also benefit from the cost effectiveness of training employees in virtual, large factory environments.
Adapting the gaming industry’s philosophy and approach is also beneficial to small and mid-size manufacturers.
In many ways, small and mid-market businesses have an even greater immediate benefit from gaming technology. One benefit is that when small suppliers present and pitch to large manufacturers, they can present information in a virtual environment that mirrors the kind of factory floor to which large manufacturers are most accustomed. Smaller businesses can use AR and VR technology to enhance their RFP scenarios, placing them in a more positive light and using virtual representation to increase the perception of suitability and capacity. This helps level the playing field between the smaller and larger players. Small companies can also benefit from the cost effectiveness of training employees in virtual, large factory environments.
In many ways, small and mid-market businesses have an even greater immediate benefit from gaming technology. One benefit is that when small suppliers present and pitch to large manufacturers, they can present information in a virtual environment that mirrors the kind of factory floor to which large manufacturers are most accustomed. Smaller businesses can use AR and VR technology to enhance their RFP scenarios, placing them in a more positive light and using virtual representation to increase the perception of suitability and capacity. This helps level the playing field between the smaller and larger players. Small companies can also benefit from the cost effectiveness of training employees in virtual, large factory environments.
NavVis Digital Factory Solution Is Enabling Audi’s Digitalization
Planning production halls from home? Sounds impossible – but it is already a reality at Audi – more specifically: a digital reality. Using NavVis software and hardware, production halls and entire buildings have been scanned in 3D. Now empowered with a high-definition virtual replica, factory managers and staff can make critical decisions about production without the need to be physically on-site. Learn how this digital planning system saves Audi employees a great deal of time and money in the following case study.
View Case StudyConclusion
An initial reaction of those in manufacturing may be that there is little that can be learned from the gaming industry that is relevant to manufacturing. But this would be as mistake. The gaming industry uses sophisticated, scalable, cloud-based technologies to enable collaboration among multiple users. Data and visualization play a key role. And the AR and VR from gaming can be used in manufacturing for training, testing, and marketing.
Learning about the philosophy and technologies that have enabled the gaming industry to thrive can help manufacturers accelerate their digital transformation journey.
Learning about the philosophy and technologies that have enabled the gaming industry to thrive can help manufacturers accelerate their digital transformation journey.
Additional Resources
Spatial Data Platform to Enable Your Production Twin
This video introduces NavVis IVION Enterprise and NavVis IVION Go, two new technologies which deliver greater transparency to your global manufacturing network.
Global Manufacturing Operations
with NavVis IVION
with NavVis IVION
This video shows how NavVis IVION Enterprise enables Global Operations Managers to virtually inspect and compare their different production sites all over the world, all from within a web browser.
Taking the Next Step Towards
Your Digital Factory
Your Digital Factory
This guide explains the concept of a digital factory, the problems they can help to solve, and how to leverage NavVis technology and solutions in digitalizing your factory.
Download Guide